The minds behind the beauty

Some friendships are built on shared classes or hometowns. This one began in the sixth grade basketball team... on the bench. They discovered a shared love of creativity, curiosity, and seeing beauty in places others often overlooked.

Over the years, life took us down different paths. Tasha pursued her passion for tattooing, turning skin into a canvas and helping people tell their stories through art. Tesla followed a different career path, diving into singing and live performance while always holding onto a love for design, storytelling, and building meaningful experiences.

Although their careers evolved in different directions, one thing never changed: their appreciation for the darker side of beauty. They found inspiration in old Southern architecture, forgotten places, folklore, Victorian details, nature reclaiming what was left behind, and the haunting elegance that defines Southern Gothic.

What started as countless conversations, shared ideas, and years of dreaming eventually became what you see here.

Southern Gothic is more than a boutique. It's a collection of the things we love most: thoughtfully designed apparel, unique finds, artwork, and pieces that celebrate individuality, creativity, and a little bit of beautifully unsettling charm. Every item is chosen with intention and reflects the aesthetic long admired together for decades.

While Tasha continues her work as a tattoo artist, and Tesla continues to pursue a career in music, Southern Gothic represents the creative space they built together. It's where a lifelong friendship, a shared artistic vision, and the appreciation for the unconventional finally found a home.

We're proud to welcome you into a space where art, self-expression, southern charm, and gothic culture meet. Whether you're browsing the boutique or simply looking for something that speaks to your soul, we're grateful to share this dream with you.

Welcome to Southern Gothic.

Tasha & Tesla

Tesla Dawn

Tesla is a rock and metal singing in Nashville, TN and has been perfoming professionally for over 8 years. She is also the co-founder, boutique manager, and handcrafter of Southern Gothic. This beautiful dark aesthetic was co-founded alongside tattoo artist Tasha Grey. She partnered with Tasha to build Southern Gothic out of deep respect for the beauty in the shadows and the people who see it too.

When she's not working on Southern Gothic, you can find her singing on Broadway in Nashville, TN.

Tess oversees business and design operations.

Tasha Grey

Tasha Grey is the co-founder and artistic visionary of Southern Gothic. Professionally, Tasha is a licensed tattoo artist with 11 years of experience in the field. As a lifelong goth, Tasha has been surrounded by and enthralled with art and all things beautifully strange since she could walk.

Tasha has devoted her life to the arts, creating multitudes of physical art pieces over the years. Southern Gothic is one of her most recent creations.

Intentional design

We create with intention. Our products are sourced and designed by hand and a lot of them are made by hand in-house. Most clothing is made to order so it takes a little while to get shipped.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.